Conversion
How PPC Ads Influence Website Conversion
Added 3/8/2007 via www.bizmord.com ()
Interesting article by Igor Mordkoviche about the affect of ad copy on website conversion.
Excerpt: "...many think that getting people to click on the PPC ad and getting them to convert to a sale are completely separate targets. You’ll be surprised how much effect your ad copy has on your conversion rate."