PPC

Excerpt: "Finally Google will better separate paid ads from organic ads and thus I feel that organic listings will start getting a higher click through rate, but what about paid ads?"

Interesting article by Igor Mordkoviche about the affect of ad copy on website conversion.

Excerpt: "...many think that getting people to click on the PPC ad and getting them to convert to a sale are completely separate targets. You’ll be surprised how much effect your ad copy has on your conversion rate."