Great Posts Elsewhere - Link Blog

Why Feedburner is trouble (Scripting News)

Kevin Henney — Sat, 21 Jul 2007 18:59:56 -0700

http://www.scripting.com/stories/2007/07/21/whyFeedburnerIsTrouble.html
These technologies work best when there's lots of competition and lots of choice, and when users are alert and don't trust companies that don't deserve their trust. Read Story

Most directories suck and could do a whole lot better

Kevin Henney — Mon, 07 May 2007 23:44:24 -0700

http://www.yackyack.co.uk/2007/05/05/most-directories-suck-and-could-do-a-whole-lot-better/
Who really needs another directory that does the same as one that exists already. One person - the owner who spots what he thinks is a gravy train and a chance for an easy pound note... Read Story

Is Dave Insane? Inside a Brand Makeover

Kevin Henney — Sun, 22 Apr 2007 21:30:12 -0700

http://www.inc.com/magazine/20070101/features-brandmakeover.html
The branding experts said he desperately needed help with his image and message. (He did?) They'd do the job for free. (They would?) Read Story

The Real Reason Google Doesn't Like Paid Links : SEO Book.com

Kevin Henney — Tue, 17 Apr 2007 07:41:13 -0700

http://www.seobook.com/archives/002163.shtml
The more I think about it the more I realize why Google doesn't like the various flavors of paid links. It has nothing to do with organic search relevancy... Read Story

Google AdWords Yellow Background … Disaster for PPC

Kevin Henney — Fri, 06 Apr 2007 13:56:37 -0700

http://www.bizmord.com/Blog/archives/273
Finally Google will better separate paid ads from organic ads and thus I feel that organic listings will start getting a higher click through rate, but what about paid ads? Read Story

Google Search Engine Ranking Factors

Kevin Henney — Tue, 03 Apr 2007 19:37:27 -0700

http://www.seomoz.org/article/search-ranking-factors
This document represents the collective wisdom of 34 leaders in the world of organic search engine optimization. Read Story

SEO is Dead

Kevin Henney — Fri, 30 Mar 2007 21:14:02 -0700

http://www.seorefugee.com/seoblog/2007/03/30/seo-is-dead/
SEO Refugee on the "death" of Search Engine Optimization. Nobody here does SEO. What we do is run forums and businesses, promote products and services, and provide information and entertainment... Calling ourselves SEOs is a bit like referring to truckers as teamsters in spite of the fact that they’ve never seen a mule team. Read Story

Google is the Biggest Web Spammer

Kevin Henney — Sun, 25 Mar 2007 18:47:42 -0700

http://www.seobook.com/archives/002119.shtml
If spam is hosted by Google, ranked by Google, and displays Google ads, then why the need for outsourcing that fault? Why can't we just call those people Google affiliates and leave it at what it is, Google = spam? Read Story

Google’s “Do No Evil” - What a Load

Kevin Henney — Fri, 23 Mar 2007 23:12:30 -0700

http://www.marketinghipster.com/2007/03/23/googles-do-no-evil-what-a-load/
...the days of the Adsense banner sitting on the top, bottom, left or right hand sides of a web page are over. Read Story

Five Link Development Experts: A Group Interview

Kevin Henney — Thu, 15 Mar 2007 15:33:23 -0700

http://www.sugarrae.com/blog/five-link-development-experts-a-group-interview/
Five SEO experts weigh in on link building. What follows is over 6600 words of link development experience and theory packaged into one handy dandy document. Read Story

Does Your Blog Design Matter?

Kevin Henney — Wed, 14 Mar 2007 11:29:51 -0700

http://www.instigatorblog.com/does-your-blog-design-matter/2007/03/14/
The importance of design for blogs, although it really applies to any web site. In the world of blogging, content might be king, but design is at least the court jester. And we all know the court jester is really the one keeping things together. Read Story

Blog promotion quick and dirty short guide

Kevin Henney — Tue, 13 Mar 2007 13:33:07 -0700

http://www.yackyack.co.uk/2007/03/13/blog-promotion-quick-and-dirty-short-guide/
Ever wondered how some people get more readers than others? Here’s a quick and dirty guide to gaining more readers and growing your blog base. Read Story

Press Releases as Marketing Tools

Kevin Henney — Thu, 08 Mar 2007 22:35:39 -0800

http://www.toprankblog.com/2007/03/press-releases-as-marketing-tools/
Lee Odden's advice on marketing with Press Releases. ...now that online news sites such as Yahoo News and Google News contain such an abundance of press release content and RSS makes it easy to syndicate news, press releases can be effectively used as a direct to consumer communication tool. Read Story

Reducing Your Website's Bandwidth Usage

Kevin Henney — Thu, 08 Mar 2007 22:19:41 -0800

http://www.codinghorror.com/blog/archives/000807.html
Advice on keeping your bandwidth usage in check from Coding Horror. After implementing all these changes, I'm very happy with the results. I see a considerable improvement in bandwidth usage, and my page load times have never been snappier. Read Story

The Look of Your Website Tells It All

Kevin Henney — Thu, 08 Mar 2007 21:26:57 -0800

http://www.shandyking.com/2007/03/08/the-look-of-your-website-tells-it-all/
Shandy King on the benefits of professional design. When I stumble upon a business that has chosen to develop their website themselves using one of the “website in a box” service offerings I literally cringe in my chair. Read Story

Put Your Best Foot Forward: 19 Gorgeous Website Footers

Kevin Henney — Thu, 08 Mar 2007 20:41:11 -0800

http://www.seomoz.org/blog/put-your-best-foot-forward
Examples of terrific footer design, one of the most overlooked areas of most websites. Some are aesthetically pleasing, some offer atypical forms of navigation and functionality, and some just plain work well. Read Story

How PPC Ads Influence Website Conversion

Kevin Henney — Thu, 08 Mar 2007 20:35:18 -0800

http://www.bizmord.com/Blog/archives/190
Interesting article by Igor Mordkoviche about the affect of ad copy on website conversion. ...many think that getting people to click on the PPC ad and getting them to convert to a sale are completely separate targets. You’ll be surprised how much effect your ad copy has on your conversion rate. Read Story

How Simple Posts Can Find Your Blog Readers

Kevin Henney — Thu, 08 Mar 2007 16:04:15 -0800

http://www.problogger.net/archives/2007/03/09/simple-posts/
Insight from Darren Rowse about how you don't need to write about complex subjects to find new readers. While it's directed toward blog owners, the advice could be equally relevant to any web site. Today it struck me afresh just how many of the visitors coming into my blogs are looking for the answers to incredibly simple questions. Read Story

Fluid, Fixed, and 1024 Resolutions

Kevin Henney — Thu, 08 Mar 2007 18:30:12 -0800

http://www.wolf-howl.com/random-thoughts/fluid-fixed-and-1024-resolutions/
An SEO weighs in on Fluid vs. Fixed-width design. While design isn’t specifically SEO, it affects page construction, keyword/content prominence, conversions and ultimately ROI so it’s not something an SEO can afford to ignore. Read Story