Google's Secret Ad Network
It's no surprise that Google offers preferential treatment to it's top publishers, but word has leaked out about an exclusive new ad network so secret that Google hasn't even acknowledged it's existence. John Chow reports that the Google Display Advertising Network was launched to allow Google to go after Fortune 1000 advertisers who are interested in building their brand, rather than simple click-thrus.
The new network has a CPM (cost per thousand) cost structure, instead of the CPC (cost per click) structure of Google's successful AdWords offering. The ads themselves are video and display ads, and each publisher negotiates their own rate with Google. Sound interesting? Too bad. From the article:
How do you join the Google Display Advertising Network? You can't. Google won't even acknowledge it exists... The only way to get into the display network is if Google invites you.
So for the moment, it looks like the little guys will have to stick with AdSense. But if this foray into CPM advertising turns out to be popular with advertisers, perhaps we'll see a similar offering for the rest of us soon.
Roger wrote:
This CPM advertising seems much more appealing than adsense. I get many impressions, but not so many clicks on my ads. I think I'd make a lot more money if I got paid every time an ad was shown, even if it was a much smaller amount.
Jonathan Andrew Wolter wrote:
back in the day, it was CPM, remember?
Late 90's, prior to the CPC "revolution," ads were purchased on a CPM basis.
What's old is new again. . . With some google tweaks
Kevin Henney wrote:
And with the use of AJAX dragging down page views, I imagine we'll start seeing more advertising sold on a 'cost per second' basis, with multiple ads shown within a single (much longer) page view.
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